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Archive
Brand Archive — Supreme
Founder, founding year, place and design position, kept as a fixed record.
Supreme was founded in New York in 1994 by James Jebbia. The store opened with a focus on skateboarding, and the brand's design language has stayed close to that origin since.
The archive describes the style as 1990s streetwear: skate culture, graffiti and the youth culture of downtown New York. Those customers were not counted as a market by other brands at the time.
The brand position is recorded in one line: it has to be cool enough to survive.
Photography and text are kept as release records.
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